Effective as of: 1 Dec 2020
1. Categories of personal data we collect
We collect data you give us voluntarily (for example, when you enter your reading preferences or send us an email). We also collect data automatically (for example, your IP address) and use third-party service providers for such collection.
Data you give us You provide us information about yourself when you register for and/or use the Service. For example: reading preferences, email address. You do not have to give this data to us. You will be able to use the Service even if you do not give this data to us. However, in such case we may not be able to personalize the Service or contact you.
Data we collect automatically:
a. Data about how you found us We collect data about your referring app or URL (that is, the app or place on the Web where you were when you tapped on our ad).
b. Device and Location data We collect data from your mobile device. Examples of such data include: language settings, IP address, time zone, type and model of a device, device settings, operating system and its version, Internet service provider, mobile carrier, hardware ID, Google ID, and Facebook ID.
c. Usage data We record how you interact with our Service. For example, we log your taps on certain areas of the interface, the features, and content you interact with, what sections you visit in the App, the time and duration you spend reading a book summary, how often you use the App, how long you are in the App, what book reviews you add to your App’s shelf, and your subscription orders. We also record the ads in our App with which you interact (and the Internet links to which those adds lead). d. Advertising IDs We collect your Apple Identifier for Advertising (“IDFA”) or Google Advertising ID (“AAID”) (depending on the operating system of your device). You can typically reset these numbers through the settings of your device’s operating system (but we do not control this).
2. For what purpose we process your personal data
We process your personal data:
To customize your experience We process your personal data, such as reading preferences, to adjust the content of the Service and make offers tailored to your personal preferences. As a result of such processing, we will show on the home screen of the App more books from, for example, “Motivation & Inspiration” category.
To research and analyze your use of the Service This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the App and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what features and categories of books our users like more, what categories of users use our App. As a consequence, we often decide how to improve the App based on the results obtained from this processing. For example, if we discover that users more often read book summaries from “Business & Management” category, we may create and introduce more of book summaries into this category.
To send you marketing communications We process your personal data for our marketing campaigns. As a result, you will receive information about our products, such as for example, special offers. We may show you advertisements in our App, and send push notifications for marketing purposes. To opt out of receiving push notifications, you need to change the settings on your device.
To personalize our ads We and our partners, including Facebook and Google, use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you have installed our App, you might see ads of our products, for example, in your Facebook’s feed. How to opt out or influence personalized advertising iOS: On your iPhone or iPad, go to “Settings,” then “Privacy” and tap “Advertising” to select “Limit Ad Track”. In addition, you can reset your advertising identifier (this also may help you to see less of personalized ads) in the same section. Android: To opt-out of ads on an Android device, simply open the Google Settings app on your mobile phone, tap “Ads” and enable “Opt out of interest-based ads”. In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads). We value your right to influence the ads that you see, thus we are letting you know what service providers we use for this purpose and how some of them allow you to control your ad preferences. We use Facebook Ads Manager together with Facebook Custom Audience, which allows us to choose audiences that will see our ads on Facebook or other Facebook’s products (for example, Instagram). Through Facebook Custom Audience we may create a list of users with certain sets of data, such as an IDFA, choose users that have completed certain actions in the App (for example, installed it). As a result, we may ask Facebook to show some ads to a particular list of users. As a result, more of our ads may show up while you are using Facebook or other Facebook’s products (for example, Instagram). You may learn how to opt out of advertising provided to you through Facebook Custom Audience here.
Facebook also allows its users to influence the types of ads they see on Facebook. To find how to control the ads you see on Facebook, please go here or adjust your ads settings on Facebook. Google Ads is an ad delivery service provided by Google that can deliver ads to users. In particular, Google allows to us to tailor the ads in way that they will appear, for example, only to users that have conducted certain actions with our App (for example, show our ads to users who have purchased a subscription). Some other examples of events that may be used for tailoring ads include, in particular, installing our App, finishing a workout program. Google allows its user to opt out of Google’s personalized ads and to prevent their data from being used by Google Analytics. We use Taboola's content discovery technology to recommend to you other online content that you may be interested in. To make these recommendations, Taboola collects information about your device and your behaviour on this App (and other partnering websites and Apps) using cookies and similar technologies.
To comply with legal obligations We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.
3. With whom we share your personal data
Service providers We share personal data with third parties that we hire to provide services or perform business functions on our behalf, based on our instructions. We share your personal information with the following types of service providers: cloud storage providers, data analytics providers, marketing partners (in particular, social media networks, marketing agencies, email delivery services)
Third parties as part of a merger or acquisition As we develop our business, we may buy or sell assets or business offerings. Customers’ information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g. parent company or subsidiary) and may transfer such information in the course of a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
4. How you can exercise your privacy rights
To be in control of your personal data, you have the following rights: Accessing / reviewing / updating / correcting your personal data. You may review, edit, or change the personal data that you had previously provided in the App in the settings section of the App. You may also request a copy of your personal data collected during your use of the App at firstname.lastname@example.org Deleting your personal data. You can request erasure of your personal data by sending us an email at email@example.com
When you request deletion of your personal data, we will use reasonable efforts to honor your request. In some cases we may be legally required to keep some of the data for a certain time; in such event, we will fulfill your request after we have complied with our obligations. Objecting to or restricting the use of your personal data. You can ask us to stop using all or some of your personal data or limit our use thereof by sending a request at firstname.lastname@example.org.
5. Age limitation
We do not knowingly process personal data from persons under 16 years of age. If you learn that anyone younger than 16 has provided us with personal data, please contact us at email@example.com.
7. Data retention
8. How “Do Not Track” requests are handled
9. Contact Us