Privacy Policy

Effective as of: 1 Dec 2020

This Privacy Policy explains what personal data is collected when you use the ShweNote mobile application (the "App") and the services provided through it (together with the App, the "Service"), how such personal data will be used, shared.

1. Categories of personal data we collect

We collect data you give us voluntarily (for example, when you enter your reading preferences or send us an email). We also collect data automatically (for example, your IP address) and use third-party service providers for such collection.

  1. Data you give us You provide us information about yourself when you register for and/or use the Service. For example: reading preferences, email address. You do not have to give this data to us. You will be able to use the Service even if you do not give this data to us. However, in such case we may not be able to personalize the Service or contact you.

  2. Data we collect automatically:

a. Data about how you found us We collect data about your referring app or URL (that is, the app or place on the Web where you were when you tapped on our ad).

b. Device and Location data We collect data from your mobile device. Examples of such data include: language settings, IP address, time zone, type and model of a device, device settings, operating system and its version, Internet service provider, mobile carrier, hardware ID, Google ID, and Facebook ID.

c. Usage data We record how you interact with our Service. For example, we log your taps on certain areas of the interface, the features, and content you interact with, what sections you visit in the App, the time and duration you spend reading a book summary, how often you use the App, how long you are in the App, what book reviews you add to your App’s shelf, and your subscription orders. We also record the ads in our App with which you interact (and the Internet links to which those adds lead). d. Advertising IDs We collect your Apple Identifier for Advertising (“IDFA”) or Google Advertising ID (“AAID”) (depending on the operating system of your device). You can typically reset these numbers through the settings of your device’s operating system (but we do not control this).

2. For what purpose we process your personal data

We process your personal data:

  1. To provide our Service This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues. For this purpose, we use, in particular, Firebase Performance Monitoring and Firebase Crash Reporting, which are monitoring services provided by Google. To learn more, please visit Google’s Privacy policy and Privacy and Security in Firebase.

  2. To customize your experience We process your personal data, such as reading preferences, to adjust the content of the Service and make offers tailored to your personal preferences. As a result of such processing, we will show on the home screen of the App more books from, for example, “Motivation & Inspiration” category.

  3. To manage your account and provide you with customer support We process your personal data to respond to your requests for technical support, Service information or to any other communication you initiate. This includes accessing your account to address technical support requests. For this purpose, we may send you, for example, notifications or emails about the performance of our Service, security, payment transactions, notices regarding our Terms and Conditions of Use or this Privacy Policy.

  4. To communicate with you regarding your use of our Service We communicate with you, for example, by push notifications. These may include reminders and motivational messages encouraging you to continue reading books’ summaries, or other information about the App. As a result, you may, for example, receive a push notification every day at a particular time reminding you to do read a summary on a book. To opt out of receiving push notifications, you need to change the settings on your device. The services that we use for this purposes may collect data concerning the date and time when the message was viewed by our App’s users, as well as when they interacted with it, such as by clicking on links included in the message. To communicate with you we also use Firebase Cloud Messaging and Firebase Notifications, which are message sending services provided by Google. Firebase Cloud Messaging allows us to send messages and notifications to users of our App across platforms such as Android and iOS. We integrate Firebase Notifications with Firebase Analytics to create analytics-based audiences and track opening and conversion events. As a result, we can, for example, send encouraging messages to users who have recently finished a training program. Google's privacy policy. We use Apple Push Notification service (“APNs”), that is a notifications service provided by Apple. APNs allows us to send information to iOS devices. Apple's privacy policy.

  5. To research and analyze your use of the Service This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the App and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what features and categories of books our users like more, what categories of users use our App. As a consequence, we often decide how to improve the App based on the results obtained from this processing. For example, if we discover that users more often read book summaries from “Business & Management” category, we may create and introduce more of book summaries into this category.

    To perform research and analysis about how users interact with our App we use Appsflyer. Appsflyer enables us to understand, in particular, how users find us (for example, who was the advertiser that delivered an ad to users, which led you to an app store with our App). Appsflyer also provides us with different analytics tools that enable us to research and analyze your use of the Service. Privacy policy. Opt Out.

    We use Facebook Analytics, which is a service is provided by Facebook that allows us to use different analytical tools. On Facebook Analytics we get, in particular, aggregated demographics and insights on how many people launch our app, how often users make purchases, the average weight and height of our users, how many users chose a particular problem area of their body, and other interactions. Privacy policy.

    To track and analyze behavior of our App’s users (in particular, how they react to changes of the App structure, text or any other component), we use Firebase Remote Config. Firebase Remote Config is an A/B testing and configuration service provided by Google, which also enables us to tailor the content that our App’s users see (for example, it allows us to show different onboarding screens to different users). Privacy Policy and Privacy and Security in Firebase. We also use Firebase Analytics, which is an analytics service provided by Google. In order to understand Google's use of data, consult Google's partner policy. Firebase Privacy information. Google’s Privacy Policy.

  6. To send you marketing communications We process your personal data for our marketing campaigns. As a result, you will receive information about our products, such as for example, special offers. We may show you advertisements in our App, and send push notifications for marketing purposes. To opt out of receiving push notifications, you need to change the settings on your device.

  7. To personalize our ads We and our partners, including Facebook and Google, use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you have installed our App, you might see ads of our products, for example, in your Facebook’s feed. How to opt out or influence personalized advertising iOS: On your iPhone or iPad, go to “Settings,” then “Privacy” and tap “Advertising” to select “Limit Ad Track”. In addition, you can reset your advertising identifier (this also may help you to see less of personalized ads) in the same section. Android: To opt-out of ads on an Android device, simply open the Google Settings app on your mobile phone, tap “Ads” and enable “Opt out of interest-based ads”. In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads). We value your right to influence the ads that you see, thus we are letting you know what service providers we use for this purpose and how some of them allow you to control your ad preferences. We use Facebook Ads Manager together with Facebook Custom Audience, which allows us to choose audiences that will see our ads on Facebook or other Facebook’s products (for example, Instagram). Through Facebook Custom Audience we may create a list of users with certain sets of data, such as an IDFA, choose users that have completed certain actions in the App (for example, installed it). As a result, we may ask Facebook to show some ads to a particular list of users. As a result, more of our ads may show up while you are using Facebook or other Facebook’s products (for example, Instagram). You may learn how to opt out of advertising provided to you through Facebook Custom Audience here.

    Facebook also allows its users to influence the types of ads they see on Facebook. To find how to control the ads you see on Facebook, please go here or adjust your ads settings on Facebook. Google Ads is an ad delivery service provided by Google that can deliver ads to users. In particular, Google allows to us to tailor the ads in way that they will appear, for example, only to users that have conducted certain actions with our App (for example, show our ads to users who have purchased a subscription). Some other examples of events that may be used for tailoring ads include, in particular, installing our App, finishing a workout program. Google allows its user to opt out of Google’s personalized ads and to prevent their data from being used by Google Analytics. We use Taboola's content discovery technology to recommend to you other online content that you may be interested in. To make these recommendations, Taboola collects information about your device and your behaviour on this App (and other partnering websites and Apps) using cookies and similar technologies.

  8. To enforce our Terms and Conditions of Use and to prevent and combat fraud We use personal data to enforce our agreements and contractual commitments, to detect, prevent, and combat fraud. As a result of such processing, we may share your information with others, including law enforcement agencies (in particular, if a dispute arises in connection with our Terms of Use).

  9. To comply with legal obligations We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.

3. With whom we share your personal data

We share information with third parties that help us operate, provide, improve, integrate, customize, support, and market our Service. We may share some sets of personal data, in particular, for purposes indicated in Section 2 of this Privacy Policy. The types of third parties we share information with include, in particular:

  1. Service providers We share personal data with third parties that we hire to provide services or perform business functions on our behalf, based on our instructions. We share your personal information with the following types of service providers: cloud storage providers, data analytics providers, marketing partners (in particular, social media networks, marketing agencies, email delivery services)

  2. Law enforcement agencies and other public authorities We may use and disclose personal data to enforce our Terms of Use, to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others, and to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, or in other cases provided for by law.

  3. Third parties as part of a merger or acquisition As we develop our business, we may buy or sell assets or business offerings. Customers’ information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g. parent company or subsidiary) and may transfer such information in the course of a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

4. How you can exercise your privacy rights

To be in control of your personal data, you have the following rights: Accessing / reviewing / updating / correcting your personal data. You may review, edit, or change the personal data that you had previously provided in the App in the settings section of the App. You may also request a copy of your personal data collected during your use of the App at info.shwenote.app@gmail.com Deleting your personal data. You can request erasure of your personal data by sending us an email at info.shwenote.app@gmail.com

When you request deletion of your personal data, we will use reasonable efforts to honor your request. In some cases we may be legally required to keep some of the data for a certain time; in such event, we will fulfill your request after we have complied with our obligations. Objecting to or restricting the use of your personal data. You can ask us to stop using all or some of your personal data or limit our use thereof by sending a request at info.shwenote.app@gmail.com.

5. Age limitation

We do not knowingly process personal data from persons under 16 years of age. If you learn that anyone younger than 16 has provided us with personal data, please contact us at info.shwenote.app@gmail.com.

6. Changes to this privacy policy

We may modify this Privacy Policy from time to time. If we decide to make material changes to this Privacy Policy, you will be notified through our Service or by other available means and will have an opportunity to review the revised Privacy Policy. By continuing to access or use the Service after those changes become effective, you agree to be bound by the revised Privacy Policy.

7. Data retention

We will store your personal data for as long as it is reasonably necessary for achieving the purposes set forth in this Privacy Policy (including providing the Service to you), which includes (but is not limited to) the period during which you have an account with the App. We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. How “Do Not Track” requests are handled

Except as otherwise stipulated in this Privacy Policy, this App does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

9. Contact Us

You may contact us at any time for details regarding this Privacy Policy and its previous versions. For any questions concerning your account or your personal data please contact us at info.shwenote.app@gmail.com.